Social networking has changed today’s world in many ways. It makes us be able to stay connected with people we already know, those we should know and those we lost contact with, we follow each others’ activities and share experiences. The introduction of social media has revolutionized the way we communicate and network. Customer and business relations have also changed thanks to the way customers are now able to share experiences, feedback and recommendations in facebook and other similar sites. Social media has become an important part of B2C relations and customer relationship management. Also, in B2B, companies are now able to follow each other more easily and create effective marketing strategies on basis of analyzing competition and their customer relations.
Facebook’s wall, like, timeline,chat,status updates,messaging features are relevant to social and business networking. On Twitter the messaging, follow, re-tweet, tweet, list, favourite, pages are relevant to social and business networking. Linkedin recently introduced the follow button for companies but Linkedin is more of a professional network where companies find human resources or users look for jobs, companies and professionals participate in groups to learn, discuss, argue, sell etc. These networks cover different aspects of business and social networking. Also, there are sites like Viadeo.com, Xing.com, Ushi.com which are professional networks offering most activities and tools you would use in Linkedin. They are no different except they bring a different kind of audience and feeling to professional networking.
We believe that in the field of business networking there are certain aspects which are being overshadowed by the well know networks. Aspects like conversions of likes on Facebook, the lack of control in groups which turns them noisy and makes every participant struggle to be heard. B2B companies use Facebook advertisement and promote their pages to get likes, but what is the benefit? Or is it that the big social networks have overlooked necessary strategic tools to enable B2B targetting on such networks? We would like to offer those tools to every member of Ziliot and give them access to benefits of social business networks.
Ziliot business discovery network was born out of the fact that business networking could be made simpler, better in terms of targeting the right audience. What Ziliot business discovery does is that it converts the noise from the millions of “We needs” found in social networks into business opportunities where companies can search for them and make educated business strategies on basis of user feedback and effective communication.
What we wanted to achieve with Ziliot is to evolve ways companies can interact in a network to create added value for entrepreneurs and businesses. We want to change the way SMEs interact with each other, reduced barrier of business communication and barriers associated with distance, by enabling more effective relation between different entrepreneurs and companies.
We want to utilize lessons social media has taught us about these topics and implement necessary tools to enhance business relations between companies. Entrepreneurs around the world can easily contact each other and create beneficial business networks regardless of geographical barriers. Ziliot enables users to connect with their target audience more easily and follow their activities and keep the audience updated of the company’s activities. Ziliot enables users to comment on each other’s activities for gathering more information and for providing feedback. This enables easy communication between different companies/entrepreneurs helping quick response to decrease barriers of trade and communication. Ziliot provides all necessary tools for companies to benefit from this important part of social media activity.
Effective communication in Ziliot is built by utilizing some of the most basic ideologies of social media. Follow function enables users to stay updated about different events like trade fairs and expos. Users can also follow other companies e.g. getting updates of new products or services provided by a company in the user’s supply chain. This decreases barriers of communication and distance ultimately decreasing the barriers of trade. Staying updated, communicating and engaging your company into Ziliot helps you to interact with your target audience to create new beneficial business networks.
Each user in Ziliot has own wall similar to Google+, Facebook. Wall is a place where a company can post new events, products, services or other activities for other companies to see. This is the very basic part of any social media activity similar to updating your status in any other social media page. By promoting their own activities users are able to share information, gather feedback and engage in new business activities. Other companies can become interested of a new product offered by a company and contact it for more information.